The National Orientation Agency (NOA) has won the Public Information Campaign of the Year Award at the 2026 Advertising Regulatory Council of Nigeria (ARCON) Special Recognition Awards in Lagos.
The award was presented on Friday, October 23, 2026, at the Balmoral Event Centre, Ikeja, in recognition of the Agency's outstanding contributions to public enlightenment, strategic communication, civic education and the effective dissemination of government policies and programmes.
The Director-General of NOA, Mallam Lanre Issa-Onilu, was represented at the ceremony by the Director of Communication and Media, Bala Musa, who received the award on his behalf.
The recognition highlights the Agency's growing impact in promoting public awareness, strengthening citizen engagement and using strategic communication to bridge the gap between government and the people.
Speaking on the award, Issa-Onilu described the recognition as a major endorsement of NOA's commitment to innovative public communication, national value reorientation and responsible citizenship.
He said effective public information campaigns remain essential to national development, public trust, national unity and positive behavioural change.
The Director-General also reaffirmed the Agency's commitment to deepening public understanding of government policies, promoting the National Values Charter and strengthening national cohesion through inclusive and citizen-centred communication.
He dedicated the award to the management and staff of the Agency nationwide, particularly personnel at the grassroots, whose dedication and professionalism continue to advance NOA's mandate.
Issa-Onilu further commended ARCON for recognising the importance of public sector communication, noting that the honour would encourage the Agency to explore more innovative approaches to public enlightenment and citizen engagement.
The 2026 ARCON Special Recognition Awards brought together public and private sector organisations, advertising professionals, corporate executives and other stakeholders in Nigeria's marketing communications industry to celebrate excellence, creativity and innovation.
Other recognitions at the event covered several sectors, including banking, aviation, telecommunications, education, entertainment, healthcare, real estate, hospitality and consumer goods.
The latest honour represents another milestone in NOA's efforts to reposition public orientation as a strategic instrument for national transformation and reinforces its commitment to delivering impactful information campaigns across the country.
By Spotnews Communications
